Search Engine Optimization : Okongeorge.com
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Search Engine Optimization






What is SEO? Search Engine Optimization is an act of utilizing tools and methods in making your site top ranking in search engine results. It is also writing of site content that has keywords your readers would be searching for in your niche marketing. 

Generally, internet users use search engine to find what they are looking for. Search engine in return use keywords the searcher used in searching for aiding the search results. With the right keywords, you could get high ranking in search engine results without any cost.

The search engine optimization in a broadly knowledge is challenging, and comprises a comprehensive processes such as link building strategies, back-linking, webmaster tooling, web directories submission among others. 

A core search engine principles.

The core SEO principles for any must succeed blogger, content marketer, info marketer, is paying attention to his or her On-Page SEO. On-Page SEO means more now than ever since the new Google update: Panda. No longer are back-links and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings; You now NEED On-Page SEO.
So what is a good On-Page Search Engine Optimization? First, your keywords must appear in the title. Then it must appear in the URL. You must integrate meta tags like h1, h2, h3 and description tags.
You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article – ie; writing an effective SEO blog post you should make sure that your keyword appears at least five times in a 500 word blog post with relevant LSI (Latent Semantic Indexing) keywords added. These are keywords at the bottom of Google’s search results for your keyword. 

Also read how to get your website notice by search engine
Google has LSI keywords at the bottom of search results for your primary keyword to show their users what else someone who is searching for your primary keyword might be interested in searching for.
Your goal with LSI keywords is to also add those keywords to your blog post so they appear naturally in the context of a sentence since this will improve the SEO factor and ranking of the post overall.
A core SEO principle entails spreading all H1, H2, H3 tags in your article. Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword. There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keywords.

Why you need SEO?

You need Search Engine Optimization to get your products and services into the hands of targeted and potential customers, or maybe at-least, make your site more of income generating through organic search.

Each day, more and more website are being springing forth on the web and if you lose guard, it means you may just get trampled upon and be left in the dust with other failed websites.

Search Engine Optimization as widely known today has even more proves that in the nearest years to come, search engine would be the most used internet tools to find the site that they need to go to, or the product, services  or even information they need.

Most information finders or web surfers ended up on the first 10 top search results in the first page search appearance. Making your site attain Google, Bing and other Search Engines the first page, or top four of the search results is a stone cool fact that your site has found success with search engine. 

The simple mantra is that the higher the ratio of probability of your site being clicked on, the more traffics to site you stand a chance to gain; and the more business you are likely to rake in.

Search Engine Optimization helps you reap the benefits of generating a high traffic volume. Let’s say you make a sale with 2 to 5% of your traffic. In that respect, generating 100% hits or more a day means you’re bet sure of having a good sales out already.

Now, positioning yourself in the first page or at-least half of the page will ensure that your site will generate public awareness of it existence and that mean more traffic that can lead to potential income in business.


Successful SEO Requirements.
Search Engine Optimization requires a lot of work for it impact to be fully actualized. This isn’t to mar you but to make you. 

There are certain requirements you may have to change in your site or add as well to achieve a good SEO. Such successful SEO requirement includes:

1.     Information about the top keywords phrase in regard to your site niche.

2.     You’ll need to optimize your site contents so that you could get the right keyword phrase in your site contents.

3.     You’ll need to ensure that On-Page SEO is properly position ie; keyword appearing in title, url, description tags and make the good use of LSI (Latent Semantic Indexing).

4.     You’ll need to collaborate and partner with many other sites in your same niche market for link exchanges and page transfer. The more inbound and outbound links traffics generated by site among others are one of the component search use to rank a site.

5.     If you can choose to invest few bucks of cash, there are therefore, many sites in the internet that can help you in search engine optimization, by tracking all keyword phrases that can help your site. There are also some experienced content writers you could pay to help you in making good keywords laden content s for your site that that have good quality.




 
Other SEO Processes.

1.     Website optimization - Do you want to make your website e
ffective and perfect for simultaneous growths and profitability? Then, a complete website optimization processes must be addressed.

You would need to track your website performance and ensure optimally, your website is fast and work properly. You need to build your site links and content authority such that it’s mark as a center of references and cite information available within your website.

You must optimize your website for different results such as desktop, tablet and mobile optimization. Your entire website look and response has more to do with optimizing your site. What’s your user experience? Is your site easy to navigate? Does it look safe and have high volume of bounce back rate?


2.     Link building – Link building is one of the super cool search engine optimization and traffic strategies. It is an important SEO skill.

Gone are days when link building in history may have been working by just building thousands of spam links and watch a site fast moving to the top of the first page of search engine results.  

Search Engines now value quality over quantity. So, building high quality back-links of in-bond and out-bond links, text and contextual links with high PR sites would help you gain a bunch of in-coming and out-going anchored traffic, and helps you also get seen easily on search engine results.

3.     Contents creation Contents marketing is an incredible important tools for building quality links and improving search engine optimization that make the whole difference.

Content marketing when aligned with On-Page-SEO can have so much to do with your site search engine appearance.



Also read Blog content ideas


Search engines tries to do their best job as possible by referring users to websites and content that is most relevant to what the user is looking for. So how that relevancy does determined? That’s simply by the site theme, text on page, title and description which cover the whole work of an On-page SEO.


4.     Web directories submission – Directory submission is still a powerful way of gaining quality back-links from relevant high PR free directory submission sites by submitting into appropriate category with the best title, unique description, and meta keywords.

You can get your website listed or indexed by web directories submission like Google, Bing, yahoo and other top High PR Site listing or submission directories for free, though, some also offers premium services.
By submitting website to web directories, you can improve link popularity, SEO, higher ranking, and gain more of traffics to your website.   

5.     Webmaster tools – Taking advantage of Google, Bing and other search engine Webmaster tools will provides you with various tools for improving your SEO goals. It is essential for any strong SEO efforts that help you see your website as Google sees it.   

Webmaster tool set gives website editors insight and perspective of planning and evaluating their website search efforts for probably re-strategizing and next implementation. It shows what site pages have been indexed, what link are pointed to it, what’s most popular keywords and more.

The most of it is includes Google Analytic and Bing Analytic which offers in-depth analytic suite to help even the most basic user understanding and improve traffic to their website.


6.     Social network and bookmarking – Social bookmarking is a great search engine optimization (SEO) strategy because it is easy, effective and trendy with the fact that content and links that are shared with other site or internet users usually have a huge growth potential.

The concept of social media bookmarking as related to search engine optimization comes to play in the general online marketing (which some says is to what ‘SEO’ refers) in ways that can help to increase a site organic prominent indirectly through social media share, re-shared by third party and linking to it. The mention and mentions and the links that result indirectly can eventually help the site in more organic search via the natural, earned back-links.

Finally, social bookmarking will not help organic rankings directly, but it can and should be used in a strategic way in terms of off-page SEO, public relations, or content marketing (depending on who you ask) to help long-term organic ranking, sales, conversion, and over the long-term indirectly.






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