5 Social Media Platforms to Promote Your Business

As social media appears to be one of the most powerful tools for businesses to gain exposure due to the large number of people in it, it isn’t a question whether social media platforms can be used to improve businesses or not. The questions that should rather be asked are; what social media platforms can I use to promote my business? What social media channels would engage the kind of audience I am looking for? All these are what online marketers and business owners should be asking.

In this topic, I would be sharing with you, 5 social media platforms to promote your business, these social media platforms would really help you maximize your brand’s visibility if you know and obey the rules  needed for you to properly engage social media users with your content. 

 Now, check out 5 social media platforms that you could use in promoting your business.

5 Social Media platforms To Promote Your Business

        1. Facebook:

Facebook has over 1.79 billion active users on its platform and this means that businesses can tap from the enormous number of people on this social media channel. Facebook boasts of helping brands and businesses to be connected to all of the people who matter most to them and they have proven that.

In order for you to achieve a successful digital marketing campaign on Facebook , you need to have a page for your business, which is quite different from your personal profile page. Your business Facebook page can be more discover-able, connected, timely and also insightful than just your personal profile page, it is easy and free to create a Facebook page.

One good reason you should use Facebook for marketing is that it has an advanced insightful analytic that helps you to determine what customers you are interacting with and just in case you are new to marketing with Facebook, it would be wise to study the kind of audience you would be interacting with, in order for you to know the choice of words that matches their personality.

In a broader sense, while running advertisement on Facebook, it is a wise decision to study the audience that tailors with your brand. Facebook is a platform that can help you find the kind of audience you want to engage with.

For instance, your business is an automobile company and you want to run ads on Facebook, rather than wasting your budget and targeting teenagers who may not have the capacity to even move a car at their age, it would be wise to target elderly people, most especially men who are capable of handling automobiles. This would produce the best conversions for your campaign.

You can even target a specific set of people in a community that may need your services and you would realize that it is even cheaper to run the ad that way than to be generic and have little or no conversions to your digital marketing campaign.

 One secret I would love to share with you while using Facebook as a platform to promote your business is that, you should post updates as often as possible, you shouldn’t be scared that you are spamming your audience’s news feed, because there would also be other competitors promoting their products as well. 

The more you give update on Facebook the higher the chances of your update to go viral which would in turn bring in new fans that can turn out to be potential customers or clients and one other secret I would be sharing with you is to BE REAL and ask questions, because it would help you gain more engagement because a Facebook update that says “tomorrow is a match between Arsenal and Chelsea” would get less engagement than a Facebook update that says “Who do you think will win in the match between Arsenal and Chelsea?” .

2.    Twitter:
Many brands and even small businesses obviously underestimate the power of using twitter for promotions, but I tell you that the few brands using this platform to promote their business are enjoying the benefits. Of course, twitter is a platform that has over 317 million monthly active users. The tactics needed for your business to gain exposure on twitter is by starting a conversation, interacting with customers, using hash tags and posting multiple times daily.

For your brand’s voice to be heard on twitter easily, your updates should be brief and you should also use images as often as possible, because a recent analysis showed that tweets with media content gained more engagement than tweets without media content.

For you to get the right kind of audience on the twitter community, it would be a good decision to follow your customers, your business partners, suppliers, contractors, vendors, trade organizations, professional organizations and of course your competitors, you would easily be updated with what is really happening in your community when you do so.

Advertising on twitter is also profitable as analytic are being shown to you; the analytic shows how your budget was spent and also the engagement that you got from the campaign.

In order to get the best engagement on twitter it would be better to post in the evenings and days like Thursdays and the weekend, because people dash into twitter at leisure time and they may refresh their news feed multiple times.
So, if you are seeking to gain exposure for your business, it is a good idea to utilize twitter as the social media platform for promoting your business.

       3. Instagram:

Instagram is a good social media platform for brands that would want to share visual content, which includes images and also short videos (15 seconds). While using Instagram to promote your business, it should be at the back of your mind that your motive isn’t to market your products or services but rather you should post images that relates to your brand and would be enticing to your audience.

Instagram is owned by Facebook, and it would make a lot of sense if you share your Instagram posts to your Facebook profile.

You can even make a contest for people to upload a short video or picture of them using your product and you can tell them the specific hash tags to use, then the person with the highest engagement has to get a gift from you.

With this method of promotion, friends of friends would be encouraged to use your product because they saw someone related to you using your product.

On Instagram, these rules usually stand, and they are:   

i. Engage with your audience 

ii. Follow established followers

iii. Use popular and relevant hash tags.

When you follow the rules stated above, you would spend less in running campaigns on Instagram, because you would always have an engaged audience.

4. YouTube:
YouTube is indeed the world’s second largest search engine, which means that billions of people can potentially view your content. Brands whose content involves practical use can leverage on YouTube’s potential of promoting their businesses by sharing video tutorials on how your products work, how to use them, things to do if there is any fault and even sharing a video of someone using your product, all these can motivate anyone to use your product or service.

There are two ways you can use YouTube for your business, it includes creating videos on your channel for people to view and also advertising on other people’s video on YouTube. 

In order for you to achieve success in your digital marketing campaign on YouTube, you should try to educate, entertain and provide solutions to the problems of your viewers.

Your YouTube audience needs to consume your content and there should be a call-to-action at the end of every video you upload in order to get the best engagement you desire.

 5. LinkedIn:
LinkedIn is a social media platform that has the world’s largest audience of active and influential professionals, these makes LinkedIn a social media platform with more serious minded people than any other social network. 

LinkedIn could be accessed free and there are also paid LinkedIn membership that needs you to pay some dollars, these premium ones enables you to access some certain features on LinkedIn.

There are over 465 million members on this professional network and it is a good spot for brands whose major customers would be better called clients.

Apart from promoting your brand on LinkedIn, you can also recruit professional employees that can work for your brand; it would be a good idea for you to make as many real connections on LinkedIn as possible.

You can run ads on LinkedIn that would target the right kind of professionals you would want to communicate with.

If your brand is a solution-oriented kind of brand, you can help people who ask questions that relate to your expertise by providing the best relevant answers to them, in order to boost the rankings of your brand in the hearts of those you’ve helped.

I hope these five social media platforms to promote your business as listed here would get your business or brand connected to its targeted audience.

Kindly let me no what's your take on this. And, please, kindly share.

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