Permalink: The Most Important Key to Blogger SEO

In-spite the large number of feature for optimization in Blogger SEO interface, and the host of codes that can be cracked to get the most of Google Blogger SEO, the simple permalink plays an overall important Search Engine Optimization role in Blogger, depending on how you best utilize it.

When compared Wordpress to Blogger, the number one factor often limiting Blogger from being ahead of Wordpress then, was the dominance of Wordpress in search engine optimization over Blogger. The difference is now the case because, Goggle Blogger later came up with new SEO interface and settings for boasting Blogger SEO. 

Such new Blogger SEO interface includes:

Other Blogger codes that can be cracked (optimized) at will, so as to get the most of your search engine optimization (SEO) include:

There are more to get the most best of your Blogger SEO; and such includes:

Spare me all ado before I’m being carried away from the context of this article. Among all the Blogger settings, cracking and fixing for Search Engine Optimization SEO -(Lol), they are all fixed (setup once and for all), exception of Permalink and description meta tags that are flexible and subject for changes with each new blog posts. 
In this post therefore, I’ll be showing you a simple Blogger SEO power behind the proper use of Permalink. But before we go further, I’ll like you to know that the word - 'Permalink' is not subjected only to Google Blogger, but other CMS platforms like Wordpress also rely hugely on Permalink for the its SEO settings. 

Permalinks usage may diver between different blogging and content management platforms (CMS), and may change in features, settings and functions. The major Permalink goal is aim at achieving higher organic search result, SERP, CTR, traffic and rankings.
For better understanding of what permalink is all about, and how to effectively use it to improve search engine and site rankings specifically in Blogger, let firstly see the definition of Permalink.
According to Wikipedia,
“A permalink is a permanent link; being a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot”.
According to Wordpress
“A permalink is permanent URLs to your individual pages as well as your Category and Tag archives”.
Blogger do not proffer a definition of Permalink but only makes provision for it settings. Therefore, if I may define permalink in place of Google Blogger, I’ll simply say that

“Permalink is an individual blog posts and pages URLs structure”.
Whether permalink URLs are meant to remain permanently unchanged for years, it doesn’t really matters because, they can be changed in Blogger and that cannot stop it from remaining a permalink.

Note: it is not mandatory that your blog post permalink must be the same with the post title. That may only sometime affect your individual post SEO due to automatic link url that is usually cut off; and your long post title that my also be cut off the search result, since Google shows only between 50 to 65 of your post title on search engine. 

That’s where optimizing your blog post permalink settings comes to play, and the good thing about it is that, in Blogger, there is a 'custom permalink' setting for each blog posts, and you can re-write the URL of your posts to make them more readable for searchers and to help search engine understand what your post is about.
Sometime, you may not ranked well by a specific post title and it content, but you can be ranked higher because you optimized the same post permalink link structure that beat your competitor’s keywords. Also, you have to practice the act of interrelating keywords in your permalink with the blog post title and it search description so as to perfectly aligned keywords in order to beat a highly competitors and get you at the peak of your blog posts SEO and rankings.
You can find the 'permalink setting tab' under/within any new blog post entry. However, not all blogging platforms handle permalink the same way. In this article therefore, I’m basically focusing on setting up permalink for each blog posts in Blogger as the most important Blogger SEO feature. 
In Blogger specifically, permalink tab entails automatic and custom permalink settings in the same tab. These settings are not fixed like other Blogger seo interface, but are subjected to changes in individual article or post. 

The Blogger permalink automatic settings generate post URL structure automatically when a new post title has been entered into the title box of a new post page. Most time, when the 'automatic permalink' generates new blog post URL, it is usually incomplete, most especially when the post title are long, which is BAD for SEO. 
In a null shell, you should always endeavor to cross check all of your blog important setting regarding making a new blog post before hitting the publish button. This is one of the mistakes some bloggers are still doing till today. Such must cross checked settings while making a new blog posts includes:
  • Labels - Including Labels to your new post.
  • Search Description - Write search description for your new blog post.
  • Permalink - Set up an optimized permalink for the new blog post using custom permalink setting.
  • Etc Etc
All of the above new blog post settings features for SEO can be found at the right hand side (sidebar) of the Blogger new post window. 

And so we continue with permalink setting for SEO..... Take for example; I want to write an article on a title that says:
How to submit blogger site to Bing and yahoo webmaster
Now, you can see that the post title is a long one. So, if you made no changes in the automatic permalink setting while trying to publish that post, in most cases, the post automatic permalink URL (generated from the post title) will be incomplete or cut off some word in the title just because the title is too long. I mean something like this:

You can see that some part of the blog post title is cut off and that is bad for the post SEO. So, what you need is to use the custom permalink for editing and correcting your post URL structure into SEO friendly manner. 

Another example is taken from exact title of this article you're reading now. The title say:

" Permalink: The Most Important Key to Blogger SEO"

Now, by the screenshot below, you can see that the automatic permalink url structure has cut off some keywords. 

 Did you noticed anything from the URL in the screenshot above? ('The' and 'SEO' is automatically cut off from the title url structure ).

So, all you have to do is to manipulate your individual blog posts and even pages URLs structure always while trying to make a new blog post by using the 'Custom Permalink'.

Like you have to setup your Labels and search description before hitting the publish button, so you must constantly work on setting up your permalink (blog post url structure) in a SEO friend manner for each blog post you want to make. 

Now, I have to work on this article permalink structure so as to get the most of my SEO and possibly be positioned ahead any competing article; and that I have to set my permalink in custom setting tab to a search engine friendly manner. Below is how I set it, and it should be of a clue to your upcoming posts and permalink settings.


Setting Up Blogger Permalink for Posts SEO


Just like I said, the reason Permalink is the most important Blogger SEO is because it is flexible subject to individual post, not fixed like other Blogger SEO interface. It can also be manipulated with title and search to get the most of SEO.  

Since permalink can be manipulated to positioned content with Keywords search term, it becomes necessary that it should not be neglected. The below measures should guide you through setting up Permalink for individual blog post and pages URL structure that boast your site SEO and ranking.
1. Sign in to Blogger.
2. Click on the blog to update.
3. In the left menu, click on ‘Posts’.
4. Click on Create new post or edit a post to setup permalink.
5. On the right, under ‘Post settings’, click on “Permalink”. (Note that automatic permalink and custom permalink settings are in the same permalink tab).
6. Choose Custom Permalink.

7. Add the URL you want to use.

8. Click Done.

Note: In the Custom Permalink URL setting, you must separate words with dash (–), and there should be no comma (,) or hyphen as it will not work, exception of the dash (-) used to separate keywords. Secondly, there should be no .html added to the custom permalink URL, since the .html is white-listed automatically at the end of the keywords in the custom URL structure.

In conclusion, permalink plays the overall SEO visibility of your blog since it deals with respective blog post, and must often be on the look out while about publishing a new blog post, and must be setup in a SEO friendly manner for optimizing the post to top Google pages keyword related search, improved CTR, generate lesser targeted traffic and as well as boast ranking. 

Remember, you must always practice interrelating your new post title in your permalink URL structure and search description in order to fine tune your post keyword that outranked your competitors.

For instant, you're into a large-scales business venture using permalink URLs structure as a fundamental of building blocks of SEO, I suggest you take a look at 15 SEO Practice For Structuring URLs.  

Still having any unsolved issues regarding Blogger permalink? Please, kindly let us know by using the comment box bellow. Thank and kindly share this post on social media.


  1. so the use of offline post publishers like bloggeroid should not be used thanks.

    comment from [url][/url]

    1. The Bloggeroid is a blogging app that works only on Android. Not every blogger uses Android I guess you know? Secondly, when publishing a post to your blog using Bloggeroid, does it gives you an access to setting the about published post Permalink link url structure? If it does, then it cool. If its not, then not mostly good for your blog post seo, ctr etc

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