10 solid ways to reduce website/blog bounce back rate

10 solid ways to reduce bounce rate

The term ‘Bounce Rate’ or ‘Bounce Back Rate’ may appear new or confusing to some bloggers and digital marketers; and so many may have directly or indirectly made to believed that increasing bounce back rate of a website is actually a way to go. This is simply myopic and detrimental to bloggers and other purposeful websites out there.

In-spite the large range misconception regarding bounce back of a website or blog, a better understanding of the term ‘bounce rate’ or ‘bounce back rate’ would give you a clear picture of why reducing bounce rate is recommended for increasing site traffic and rankings. 
In this article, I’ll be walking you through a comprehensive concept of reducing bounce rate or bounce back rate, which covers the definition, explanation and reasons why bounce rate must be averagely minimized for keeping all things (usability and conversion) equal; and finally, 10 solid ways you can ‘reduce bounce back’ or ‘bounce back rate of your website.


What Is Bounce Rate?


According to Google Analytic Help and Definition, Bounce rate or otherwise known as Bounce Back Rate is “the percentage of single-page sessions (i.e sessions in which the person left your site from the entrance page without interacting with the page)”.
According to Wikipedia, Bounce rate is represent the percentage of visitors who enter the site and the leave (“bounce”) rather than continuing on to view other pages within the same site.
Bounce rate or bounce back rate according to my own definition, is a percentage rate of a site visitors leaving the stumbled upon webpage without navigating to next page(s) of the same weblog.

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The fact remains that even though you want to improve your site metric and performances, the difference should always be the case with bounce back rate, since it would be rather harming your website traffic and ranking.

Why you don’t need bounce back rate but to reduce it to a barest minimum level.


For what reason would you need increasing bounce back rate for your website? For crying out loud, such reasons are only myopic and detrimental to your website or blogging success. The reason because, increasing a site bounce back rate has an inverse relationship with visitor’s time on site and page view. The more the bounce rate, the less the time on site; and the more the time on site or page view, the less the bounce back rate. 
Every must succeed blogger, webmaster and a merchant out there thinks constantly on getting his or her site bounce back rate reduced to a minimum level, and also works out strategies for getting site readers stay long on site, click on more links and possibly order for products and services. 
The purpose of site bounce back is to help monitor your website performance and determine it effectiveness. As a web business owner, integrating Google analytics on your website is greatly recommended because, it’s a free tool that provided by Google for analytical metric performances, and possibly, provides insight data of what works and what does not of your site. It is a free web tool that measure site performance with strategies for increasing user's time on site, bounce rate, conversion, engagement, CTR,  etc.
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Single high bounces do not congregate aggregate bounce rate.


A high bounce of a single page session exit do not necessarily means your website is not converting and you should be worried about that because, it could mean that the visitor has found the information he was looking and then leave. 
A single page exit of a visitor does not affect the site total or average bounce rate. It is a totality of all bounce that is evaluated to produce an average bounce rate of your site.

Since you build the multi-pages website to increase conversion and not to optimize bounce rate, this means that you would like visitors navigate the site endlessly. The key is to make sure that your visitors are compelled to visiting more pages throughout your site, which would in turn reduce bounce rate, increase traffic, and build conversion.
Therefore, if your website goal is not to have the visitors navigate the site from page to pages, but to rather clicks on calls to actions that could lead the visitors to a third party payment (merchant) gate way, then it’s like that you’ll be having a high bounce rate and shouldn’t be your problem since it can’t affect your business success
There are many factors that can contribute to your site visitors bouncing away to your competitor’s site; and bellow I’ll giving you 10 solid ways to reduce your site bounce rate.

10 solid ways to reduce website/blog bounce back rate.


Reducing bounce rate of your website should be your concern as a blogger or webmaster. This is because, increasing bounce rate takes the visitors off your website, and that's reducing visitor’s time on site, page-view, and possibly deteriorate site rankings. WHY? Because, increasing bounce rate means visitor are leaving your website on the first page visit, without clicking any further. 
Increasing bounce rate means poor site usability; and reducing bounce rate means improving site usability. Increasing bounce rate is absolutely BAD for your business since you’ll be losing readership, conversion, traffic, rankings and sales. You don’t need it therefore, neither to increase it, but to reduce it a barest minimum level.
Below therefore, are 10 solid ways to reduce your site bounce rate for increasing site visitor’s time on site, number of page-view, traffic and general site ranking.
1. Increase page loading speed.
Increasing your site loading time will surely increase your site visitor’s time on site, page-view, click through rate CTR, traffic and ranking. A site that takes 2 seconds to load is likely going to have more visitors and ranking compared to site that takes 1 minute to load (on the same niche). This is most contributory factors of increase bounce rate of a site because visitors will no longer wait even they had managed to stumble on your firs web-page, and would like to move on to your competitor’s site since it takes time to navigate your website.

According to recent research, a visitor decides in 8 seconds either to stay further or leave your site. So, you need to make sure your website loads/open very fast so as to encourage the visitor to read your content and navigate further after opening, which in turn reduce high bounce rate of your website, while increasing conversion, traffic and ranking.

Any site that takes more than 30 seconds for loading is likely a slow site that’s going to lose readership, which is causing harm to your business and drastic measure needs to be taken. This is because; a potential visitors and prospective customers will get discouraged and leave the site and may never returned; resulting to higher bounce rate and leaving a lot of money on a table.

Remember, Google now also rely on site speed as a ranking factor. So, you need to optimized your site to increase its speed load time by continuously test driving it, by removing any unnecessary query string that may reduce performance, and also optimizing images to smaller size etc.

2. Optimize your website for PC, mobile, tablets and other smart devices.

You need to optimize your website to have a Web version, Mobile version, and also making it compatible in other devices like Tablet, Blackberry, iPhone etc, to ensure that your website is responsive in all devices, displaying perfectly in mobile and smart phones. By so doing, you potentially retain stumbling visitors to click further, since the website is compatible to devices, easy to scroll and responsive, thereby reducing percentage rate of your visitors bouncing away.
Since the age of mobile internet is the trend, it makes more sense to pay attention to mobile version of your website, since over 70% of your potential audience and prospective customers uses mobile everywhere with them. You have to optimize your website in such a way that it is responsive and mobile friendly.
It is true that visitors are often in a rush, and you could be missing out on them as they may navigate to other sites that load very fast, mobile friendly and responsive with similar information, product or services you’re offering. Therefore, optimizing your website for all devices will help your site responsive and in customer’s retention. 

3. Make your website navigation structure convenient and user-friendly.

The usability of your website is mostly attributed to the nature of it navigation. This is because; the visitor is making use of your content by using the navigation for
migrating from one webpage of the same website to the other.

By making your website navigation structure convenient, you strategically positioned your website for success. These navigation is not necessarily referred to only home page, about page, contact page, privacy policy and such a like. A good navigation structure order than displaying sub-pages includes, displaying random posts, popular posts, recent posts and some other important link suits like navigation drop-down menu, archive pages, and even search box. 

4. Optimize custom 404 Error pages (broken or dead link).
Ever visited a webpage expecting accessing information only for the page to be broken? It’s annoying right? But, do you often care to click further in such instance, or you just leave the site entirely? That’s why optimizing a dedicated custom 404 error page in any website is advisable for redirecting visitors with any broken link on what next to do.

Optimizing a dedicated custom 404 error page will guide the visitors in the lost/error page from getting lost or bouncing away from your website. You can achieve this by integrating a call to action that provides available ‘home page’ sub-pages and other important and relevant links that mostly related to the lost content, and for guiding the visitors on what next to do on site.

Those calls to action at custom 404 error page are navigation links and menu bar like Home page, subpages, Categories/Labels, Archive pages, drop-down menu etc; and must be provided as a provision for guiding visitors from leaving the site (bouncing away). 

5. Improve your web design, graphics and readability.

A poorly web design can affect your site bounce rate and thereby, enforcing visitors to leave your site without navigating further. A poorly designed weblog affects the site responsiveness, load time, scroll through, etc, as a result of poorly customized template or theme, and other related unprofessional issues like poor formatting, poor contrast, single page website, content stuffing, etc that can be attributed to poor design and higher bounce and fast exit.
Since image can speak a thousand words, aligning high standard befitting and corresponded info-graphic in all your blog posts with thumbnails empirically, can trigger visitor’s actions to click furthers and sharing. 
Readability works well, aligning entire site background color with text colors appealing to the eyes, and strategically segmenting your site content (splitting long posts), navigation and sharing, will increase click through rate CTR and user experience.

6. Avoid annoying ad, pop-up windows, auto-play audio and video.

Distracting elements like uunnecessary ads on, too many pop ups and other multimedia like audio, videos, slide can hinder your visitor’s time on site and page-view, and thereby, increases the bounce rate of your website, why because, the annoying ads and pop up windows mostly redirecting visitors to a third party website.

The distracting ads, auto plays and multi-media would be counting to your site data files and thereby retarding your site load time and responsiveness on web mobile devices. You should continuously test drive your ads on and adsene codes for ensuring a perfect loading time, mobile friendly and responsive.

Any loading time above a minute is dangerous to the site, as visitors will be bouncing a way to other site offering similar information, products and services; meaning a lot of money leaving on the table.

Most time, in Wordpress site, so many plug-in can hinders your site loading time, scrolling and responsiveness unlike it’s less a case in Blogger.

7. Reduce number of external links and open them in a new windows or tabs.

External links with correlated citation is good for content, search engine, potential visitors and post rankings, but a wrong use your external link (open external link in the same window) can increase bounce rate of your site visitors and back button fatigue (user clicking back button to come back to your website).

Also, anything in excess is bad just as over stuffing external links in a post can also hinder the post ranking. External link are those contextual or hyperlink on your posts that when clicked on, leads the visitors to the hyperlinked third party website.
For best practice, when creating a hyperlink or clickable link in a post that is pointing to a third party website, you should ensure the link is opened in a new window tab. This will take visitors clicking on the contextual hyperlinks to the third party site in a different window of the same browser, while still on your site. This helps increase your visitor’s time on site and possibly further navigating your site.

8. Provide Call to action.

A call to action (CTA) is a good choice for website because, CTA tells the visitors and the prospective customers exacts what next to do on site. This could be either to download free eBooks, subscribe to your mailing list, take free trials, buy your products and services etc. Also, heading, sub-headings and directional instruction, bulletin can guide the visitors to your call to action CTA.

When people are more satisfied with your content, they’ll likely want to click further if you provide clear and strong call to action; and that’s why you need to provide CTA to get visitors moving because, you wouldn’t want to lose them after you’ve attracted them with your headline and built interest with content, without providing a clear and compelling call to action CTA.

For example, “Now that you know exactly how to setup a Wordpress blog, it’s time to get yours launched. So, take the first step now by clicking here to download the free installation file. – It’s won’t take long, so do it now”.

Lack of call to action increases high bounce and low conversion for any small business B2B website. Naturally, a clear and compelling CTA trigger the visitor’s clicks to see what usability is in there for them, which increases time on site, low bounce rate, conversion and sales.

9. Make Google snippets of your site web-pages.
A proper integration Google snippet increases CTR and low bounce rate. Creating Google snippets for your site web-pages can attract user’s attention and form your search engine results page (SERP).

What is a well-thought Google snippet for a webpages? How does this attract user’s attention and as well contributed to your search engine result page (SERP)? Search engine uses meta description to display a snippet of your webpages, so the users can determine whether a particular search result is good for them, just by reading the description.

Google allow maximum length of 150 characters as a snippets for webpages, and anything search description longer than that, may not show the remaining on the search result pages, but rather, it shows an ellipsis (…) at the end, causing a high bounce rate because are felt unsatisfied and mislead. 

10. Find the right balance: content attractiveness and advertising.
Increasing your website readability will increase its usability and perceive your content and brand as legible. That’s why you have to write quality and attractive content that pique the reader’s interest and reduces bounce back, yielding better ROI.

Improving the quality of your content by constantly adding fresh and unique content, in-line of products and services will make you stand out, and your website a go to place with generation of referrers, trust and citation flow, helping you build momentum to move your business to a climax.

By gaining a momentum in consistency and attractively advertising and marketing your content, the cleverish, deceptive and manipulating nature of the readers are cut of, and they have no option than to keep remembering every action you took and the words that you use. They’ll be encouraged, motivated, and come to trust your, building you fans, followers, sticky or repeat visitors. This certainly increase readability and low bounce rate.

Remember, while attractively advertising your content, you need most blogging widgets like popular posts widget, random posts widget, related posts widgets etc, for strategically displayed of your recent and previous content, and may alternatively makes your want to clicks further so as to learn more. This also increases low bounce rate, time on site, page-view, traffic and ranking. 

In conclusion, site bounce rate is BAD, and its not recommended for increase. You should consider all the above 10 solid ways to reduce your site bounce rate, and at last, you'll see your site bounce rate drastically reduced, and you'll have the reasons to thank me later.

Please, you have more other ways to reduce bounce rate? Kindly add them, using the comment box bellow.


  1. Waow!!! what a nice write-up.
    Reducing bounce rate is definitely good.


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