Url shortening services and importance

url shortening service
URL shortening is a great improvement for advertising and marketing URLs and LINKs for utmost results, but sometimes may be utilized by spammers or for illicit internet activities. As a result, many have been removed from online registries or shut down by web hosts or internet service providers. But, before we go further discussing various url shortening services and how that’s importance to your digital marketing arsenal, let first defined what exactly is URL shortening services.


What is url shortening?


According to Wikipedia, 
“URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL”.
Through URLs shortening service, you can get the most out of your social and online marketing efforts. You can own, understand and activate your best audience through the power of the long or ugly web link made shorten.
There are various URL shortening services on the internet which I shall listed them below, usually for tweaking long URLs short, that can be easily shared, tweeted, or emailed to friends. 
Long web links especially, ugly web urls looks old fashion and sometimes spammy; it makes more marketing senses if you could apply a trusted URLs shortening service to minimized and simplified the number of character in a long web links. For example, posting URLs in emails only to have it break when sent causing the recipient to have to cut and paste it back together can make you lose a lot of traffic and even leaving money on the table.

Importance of URL shortening


What are the reason some bloggers and digital marketers keep shortening URL whenever they share the link on social media or email list? Because long URLs look spammy, old fashion, ugly and can even get cut off when pasted on email or social media, for example: 

And, ththese long URLs can be shorten by using any of the URL shortening service into something short, simple and well simplified link like etc.
There are several important for using URL shortening services. Often, regular unshortened URL links may be aesthetically unpleasing. Many web developers pass descriptive attributes in the URL to represent data hierarchies, command structures, transaction paths or session information. This can result in URLs that are hundreds of characters long and that contain complex character patterns. Such URLs are difficult to memorize, type-out or distribute. As a result, long URLs must be copied-and-pasted for reliability.

Url shortening can be use:

To beautify, minimize and memorize long and ugly link
To track clicks and measure results

To manipulate potential referrers to click further

To get more clicks confusing bias audiences.

To keep long link from being cut off due to copy and paste.

To add a shortened URL to sms, video, email and social media. 

Some URLs shortening services


There are various url shortening services on the internet that can be used for shortening long and uneasy to memorize link for advertising and marketing purposes. 
Some well known website creates their own URL shortening service (short links) for their own use and for users, make sharing links via instant messaging easier, and to make it cheaper to send them via SMS. This can be done online at the web pages of a URL shortening service. A few well-known websites that have set up their own URL shortening services for their own use includes –  Google with, and Twitter with
Bellow are the list of some of the well known URL and Links shortening services, how the works and their importance. (Google)

Google introduced an URL shortening service that seems to be very popular and the most used by the masses for getting the long and urgly web links minimized as easily as possible. Google URL shortening service is the that displays each and every link shorten below with its long URL version when it was created. This can also displays its corresponding shortened link and how many clicks it has received at a point. You can also get a visual glimpse of your engagement for a different perspective. (Bitly)

With, you can unleash the power of your links by shortening, branding and optimizing your links across devices and channels, and also share them via Bitly, API or partner integration. also track individual link analytics, gather audience intelligence and measure campaign performance in one location. can collect insights on your performance and optimize your marketing efforts to better fit your audience needs. is one of the outstanding and popular URL shortening services with large number of users based on it proficiency in operation. 
Why most digital marketers and url shortening users love is the ability to customized any long link into a chosen keyword rather than the default short minimized provided links. For example, can customized a long link into something like rather than something (Is Good) Url shortening platform provides you with the simplest URL shortening experiences because, displays you instant field to input your long link and get it shorten in just a click. There are no real extra features or services accompanied with like that also track number of clicks etc. Therefore, is a good choice if you just want to get the job done fast and smoothly as possible without all the extra fluff like signing in and CAPTCHAs and other stuff. (Hootsuite) is alternative URL shortening service own by a leading social media application known as HootSuite. You can make your urls and links manageable by shortening them the away way with, although you’ll need to enter a CAPTCHA code. You can also share files, images and videos easily with in all sorts of different formats. The real benefit of using this link shortener comes with using it in conjunction with HootSuite itself for all your social media marketing. (Twitter)

Twitter uses the domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets. Links shared on Twitter, including links shared in Direct Messages, will automatically be processed and shortened to an link.  Anyone with a shortened link will be able to navigate to the destination URL.

TinyURL (Gilby)
TinyURL makes a long Url into tiny. It used to be one of the top shortening choice in the past, and people still use it a lot today, however it does include a couple more characters compared to others like and With TinyURL, you can actually customize the end letters and numbers as an option. For example, a shortened link may be: This is a nice extra feature if branding is important to you or if you want to make your link easier to memorize. (Adfly) is an URL shortener service that reward its publishers of the shortened links on the internet. You can earn money for each visitor to your shortened links with! The more clicks you get on your links, the more money you earn. Although the earnings are small, it can certainly add up if you can attract a lot of clicks. You'll also get detailed statistics for every link when you sign up for an account, and you're paid via PayPal for payouts as low as $5. is another great alternative that's both simple and powerful. In addition to easy link shortening, you can use the service with your own domain, customize the characters at the end of your links, get real-time statistics and even see which countries your clicks are coming from. You can use this service with or without an account.
McAfee is a leading computer and web security company that provides antivirus, encryption, firewall, email security and much more to its customers. With its own URL shortener, you can ensure that your long links are kept safe and secure for your visitors. Just keep in mind that there are a couple more characters in this option as compared to others like, and, so it's not exactly the shortest URL shortener.
Buffer is one of the most popular social media platform management tools currently. Whenever you paste a link into Buffer to be scheduled to post at a later time, it automatically shortens the link for you. You can also log into your Buffer account on the web or by downloading the mobile app to track your analytics and see how many clicks that your links have gotten. works similar to Tinyurl and provides quick and easy space URL for users to get their long web addresses into Tinylinks. You can also register an account to your links brand customizing them the way you want It. You can also track statistic, get interactive chat with click analytic, edit or delete a URL, see your complete link history with tools to manage, filter, tag, search and share URLs.

URL Shortening Services for Content Marketing



There are various reasons why you as a bloggers, digital marketer or a webmaster should rely on using URL shortening service for advertising and marketing content and reaching outmost results. Below are few questions, tips and power aid to get the most of your links and reach your advertising and marketing goals.
How do you manage a long links?
Urls shortening service helps you manage long links into shorts, minimized and easy to momorized web link that’s easy to send through sms, emails and also simple to share on social media, that ordinarily, would have been cut off, visually ugly and bulky in nature. Inspite managing long Url or link into short, the initial webpage is their respective destinations.
How do you track results?
Most URL shortening services like,, TinyURL etc comes with ability to track number of clicks, helping you with clues on which links are getting clicks and which links are not converting.
What if long link upstages content?
Most long links can upstage the content like being cut off usually associated with copy and paste, on social media, emails and even when sending sms. Order than long links being cut off, it can also upstage content when such links are ugly, uneasy to memorized, and all that may discourage potential customers from clicking futher.
How do you trick or encourages audience to click on your links?

The way links are displays may encourage or discourage the vistor’s click through rate. That’s one reasons URL shortening services are needed. It makes more sense especially, for those url shortening services with ability to customise long links into short links with keywords.

In conclusion, URL shortening services are great deals for advertising and marketing content, and most online gurus relies on them as sharing long links now looks old fashion
To more of that advertising and marketing improvement services is the fact that you can even start making money with some of these Url shortening services like and etc. The choose is yours. 
Is there any important factor I couldn’t mention regarding URL shortening service and their importance, or are there more URL shortening services on the web I couldn't mention?? Please, kindly share your thought using the comment box bellow.


  1. Your post is excellent . Love all the articles . Thanks a lot .

    1. Thank you too for stopping by. I'm glad you did found value. Pls, keep reading and sharing. Thanks.


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