Setup Custom Redirect in Blogger–Pointing old Url to new Url

Custom redirect in Blogspot or Blogger blog, just as it’s applicable to other CMS, is an advanced feature to boost Blogspot and Blogger search engine interface added by Google Blogger among other SEO features like custom robots.txt, custom robots header tags, custom 404 error page, description meta tag etc.

Custom redirect together with all the above mentioned search engine optimization interface have been of help, and greatly improved Blogspot and Blogger SEO that was always a detrimental factor when comparing Blogger to Wordpress as the best Content Management System.
Custom redirect is very important for Blogger SEO because no one is above mistake, and we Bloggers can then use custom redirect to fine tune our blog posts and pages urls structure, should there be any need for changes in the permalink url structure. 

The typical example of custom redirect as a blogger is in the fact that – I made a new blog post and there was a mistake in the keyword in the post title – “How to track transaction Harsh ID in Blockchain”. The mistake in the title is in the word “harsh” instead of “hash”. 
Since the default permalink for Blogger posts are auto generated, though, can be changed using permalink custom settings tab, the wrong keyword – “harsh” was included in the auto generated post url structure. In that case, the post url was like this
For best SEO practice, I had to edit the blog post by changing the “harsh” in the post title and that of the post url to – “hash”. Before then, after published, the post had been shared on social media and social media bookmarking sites. My blog Feedburner had also sent out notification to my blog subscribers together with the previous title and the post url. 
This means without custom redirect being setup for the post, any alteration in the post url structure will result to 404 error page, which can potentially increase my blog exit rate, bounce rate, reducing traffic. In that case, I had to setup custom redirect, pointing the post url from the old to the new edited url which is



Importance of custom redirect in Blogger


  • Custom redirect cannot redirect site with http to https.
  • Custom redirect cannot redirect Blogger site to Wordpress.
  • Custom redirect reducing 404 error page of a blog.
  • Custom redirect helps prevent blog exit rate and reduce bounce rate.
  • Custom redirect removes the negative impact of a blog and increase user’s experience.
  • Custom redirect helps sustain CTR, traffic and conversion of a single visitor on a single page.
  • Custom redirect in Blogspot or Blogger blog works only for posts and pages urls of the same domain name.

When to use custom redirect in Blogger


Probably, old blog pages and posts urls were already visited by search engine bots and spiders, and had also content crawled and indexed, any alteration in the visited, crawled and indexed posts and pages urls without applying custom redirect 302 or 301 will result to 404 error page, potentially limiting the blog CTR (navigation) increasing exit rate. Below are basically reasons why and when custom redirect in Blogspot or Blogger blog must be applied:
1. When there’s need for changing keyword in the post title - the post title usually auto reflect the post permalink structure except when using custom setting. So, when there is error or omission in the post title, it can also affect the post permalink url structure.
2. When there’s need for restructuring post permalink, since post urls are usually generated by default, the custom permalink setting can be used to restructure post url from old to new, improving SEO.
3. When there’s need to change a particular page url in Blogspot or Blogger blog. Although, there’s no permalink setting tab when creating new page or edit page in Blogger as pages Urls are only auto generated by default, however, any new page generated needs custom redirect, pointing the old page URL to a new URL.

Setting up custom redirect in Blogger


Just like I said, custom redirect in Blogger is only applicable blog post or page url of the same blog domain name. 
1. Login to your Blogspot or Blogger dashboard.
2. Click on “Setting” tab.
3. Click on “Search preferences”.

4. Enter the old URL in the "From" box, and the new edited URL in the "To" box.

 5. Click on "Save changes".

Note, there are two types of custom redirect in blogger which are (301 redirect) moved permanently – for any deleted or changed Url of your blog post or page, and (302 redirect) move temporarily. You don’t need to enter the full URL of the blog post or page in the two boxes “from” and “to”. You’ll have to remove the main domain name of the blog post or url, and enter only sub directory name and file name starting from “/”. For example, in the edited posted of my custom redirection illustration above, it should be like:
From: /2017/11/how-to-track-transaction-harsh-id-in-blockchain.html
To: /2017/11/how-to-track-transaction-hash-id-in-blockchain.html
Another example is when trying to edit some Blogger pages with ugly URL to a search engine friendly URL, let say you want to edit non SEO friendly Blogger page URL like to SEO friendly URL like
In that case, the custom redirect should start from directory name and file name starting from “/”, it should therefore take the form:
From: /p/ blog-page-64.html
To: /p/contact.html
Note, to make sure the custom redirect is mobile friendly, simply add ?m=1 at the end of the old URL you want to make a redirect. Example:
/p/ blog-page-64.html?m=1
In conclusion, if you created a new blog post or page in Blogger and do not like the published URL, you can simply change it. 

You may have some old (crawled and indexed) posts or pages with some rankings on search engine as well as backlinks, this means that organic visitors trying to visit that page will only stumble on 404 error page; and custom redirection for every published post or page should therefore be made for any post or page URL edited, which is ensured to passed 99% link juice and all the SEO values from the old URL to the new URL, benefiting the users and search engine as well.
I hope this article has been of help to you regarding setting up custom redirection in Blogger that redirect old Blogger posts or pages URLs to new ones? Kindly help me share on social media, and also use the comment box below.

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