How can Mobile Marketing help your business?

With the increasing number of internet/mobile users in India, which has been estimated more than 420 million by June 2017 and published by Internet and Mobile Association of India (IAMAI) & Market Research Firm IMRB, the implementation of mobile marketing in business’ marketing strategies has become mandatory.
As people are more inclining towards digital technology for their queries and necessities, this is the high time to understand the importance of mobile marketing for business perspective whether you have a small or large. 
Mobile Marketing for Business

Before going further, let us have a clear prescription regarding what is mobile marketing, how can it benefit your business and how can you learn internet mobile marketing through Online Marketing Course?
What is Mobile Marketing?
The mobile marketing is the use of internet marketing technology and tactics to reach the target audience. It includes a wide range of online strategies, from creating a mobile app for your business to simply using social media, making it feasible for mobile online gateway payments, etc. In order to effectively use mobile marketing for your business, you need to have a better understanding of the mobile devices to target audience uses, as well as the mindset from where they are using, location wise and more. This will allow you to come up with content that will appeal to them at the relevant time and need.
Benefits of Mobile Marketing:
Mobile Marketing

Here are 5 ways mobile marketing can help you grow your business:
Boost Branding
Since people may know you and your company’s motto; it’s not necessary they would remember you whenever they need your products/services. A mobile app on their phone with constant push notifications once in the day helps them to remember you anytime they need. This is a definite advantage over your competitors who are yet to adopt this business strategy. If you want an instant brand boost or recognition then creating a mobile application can be a best way to help and improve your corporate branding as well as overall reputation.
Act as a Marketing Tool
More than just an application, a mobile app can act as a marketing tool for your business. It can be easily integrated with social media platforms such as Facebook, Twitter, LinkedIn and other social media sites. That means, with a single tap, customers can share the app with their network and or their experience with your company, which can then offer you free publicity equivalent to word of mouth strategy. Plus, using push notification, you can quickly send upcoming promotions, query related messages or special events to your customers and prospects.
Improve Customer Service Experience
Your customers can be benefited from being able to access your products/services anytime they want while traveling, staying at home, anywhere. The mobile application can act as a booster especially in the case when you don’t have a helpline that’s available 24/7. Your app can include a feature or helpline button where they can contact you day or night, and without necessarily going to your website.
Acquire More Customers
One thing you need to keep in mind that today’s consumers are addicted to their mobile devices for their daily tasks and requirements. Undoubtedly, they would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time and provide great services, they would definitely refer your company name to their friends and family. This would be the win-win situation both customer-centric and branding wise.
Generate More Income
A mobile application with order fulfillment ability with online payment gateway facilities can readily provide another revenue channel, aside from your website or social media platform. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, shopping, etc. are possible with a few taps/clicks.
Many business owners need to understand and recognize the huge potential benefits of mobile applications in terms of boosting productivity, efficiency, competitive edge and user experience. Learn how to improve your mobile presence and get more downloads for your mobile applications and campaigns with Digiperform.

Guest Post By: Aditi Khinda, Blog Community Manager at Digiperform

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